NEW YORK, NY – Construction management firm Urban Atelier Group (UAG) announced today that it has undergone rebranding efforts to reflect the firm’s evolution and growth. Inspired by New York City and the art of construction management, the rebrand is reflective of its culture, colleagues, collaboration, and overall success. The refresh includes a new refined logo, bold color palette, abstract photography of the raw construction process, and an interactive website.
“The intended purpose of the rebrand was to build on the foundation we’ve established as a firm while cultivating and forging our relationships with our clients, architects, and trade contractors,” says UAG’s President and CEO, Andy D’Amico. “Our goal was to increase our presence in the industry by elevating our name and showcasing the breadth of our work, thought leadership, and culture.”
The Atelier spent the first five years quietly flying under the radar to cultivate a culture and portfolio that speaks to its overall mission and vision. Since building on that foundation, the firm has quickly become one of the most accomplished boutique construction management companies in New York. Working across the residential, commercial, mixed-use, and affordable housing sectors, UAG collaborates with New York’s most notable developers and architects, including L+M Development Partners, Tishman Speyer, Alloy Development, The Durst Organization, as well as Herzog and de Meuron, ODA, and COOKFOX.
UAG hired The Seventh Art, a global creative agency, to spearhead the refresh to reflect the company’s evolution and growing practice. The refresh celebrates the construction process and demonstrates the firm’s credentials and commitment to excellence, which stems from a solid foundation built upon the guiding principles of safety, culture, and operations.
“Atelier translates to a creative workshop, and we genuinely view ourselves that way,” comments Natalie Dargham, Marketing Manager at UAG, who spearheaded the rebrand alongside The Seventh Art. “It was important to us to capture the beauty, intracity, and intensity of construction management – a raw, human-centric industry that celebrates the journey and hardworking people behind each project. Our rebrand does that – through its intentional messaging and imagery.”
Most recently, UAG’s rebrand won The Society of Marketing Professionals Services New York (SMPS-NY) Liberty Ball’s Best Corporate Identity and was named MarCom Gold Winner in the Strategic Communication and Rebrand category.
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